-C mentioned as a comment to my last blog (and his blog, by the way, is here) that posting art or free pdf files is simply a recipe for silence and small page views.
This is actually my experience as well, as strange as it seems -- but with one exception. The free module I posted (Last Priest of Sebek at this lulu storefront) was a very popular post, but it had an unusual twist to it -- it was charity related. I think charity-related posts tend to generate more attention, if for no other reason than other bloggers linking to the post to help out with the effort.
On the other hand, my next two most popular posts were both unabashed navel-gazing on the topic of the OSR. People love reading about the "OSR."
And then the next most popular one I can't quite explain. It was the one called Diaper, Helmet, ADVENTURE! It was about a piece of Erol Otus art. The only explanation for this one I can think of is that the title drew people. However, it's sort of a counter-example to the other art-related posts that bombed.
So here's a tentative conclusion about peoples' reading habits with one SIGNAL exception. Most of us apparently like to read discussions more than we actually like to read resources. Nothing wrong with that, except that most of us seem to think or claim otherwise. Odd.
The signal exception is Zak's blog. Zak is all about art and game resources, although he also tells stories. People like stories, too, although my stories are sort of in the middle range of page hits. I think the reason for this is simply the quality of Zak's art, writing, and imagination. He's in a niche that most people ignore, but he just does it well enough to be one of the most-followed blogs out there. It's the brute force of quality.
Most other bloggers out there have a lot more data about this, but the trend seems pretty strong. Since I'm all over the damn place with wildly different topics and random approaches, I've gotten to see a pretty broad set of responses.
Conclusion, and other bloggers please feel free to correct or expand on this ... we are actually drawn, as readers, to topics that we SAY aren't the ones of interest ... but that's where we go.
I suspect we know this, too, but it's just a dirty little secret. Cool.