Brevity

"There are an estimated 1,100-1,200 killer frogs here."
Nominated for the best 9-word sentence in an RPG book. (Fiction is another category).

"This is Free Trader Beowulf, calling anyone"
Nominated for best 7-word sentence in an RPG book.

Especially when talking to players, brevity is the soul of adventure. Players have shorter attention spans than you would think. Don't waste time prattling: get the dice rattling.