Frog God Games and Necromancer Games are announcing that the Rappan Athuk megadungeon will be sold through Kickstarter rather than by doing the pre-orders through Frog God Games as originally planned.
This is the Kickstarter page!
Yes, at $25K this is a really ambitious Kickstarter goal, but the fact of the matter is that it's a really big project to do a 700 page hardcover book with a separate map booklet, etc., etc.
Although Kickstarter does charge a fee, using the Kickstarter model allows us to pull in bonus goals and do other things that would be difficult if not using Kickstarter -- they've done all the website-programming already. Plus, I expect that the Kickstarter name will increase sales, although I'm not sure it's by 5% (not for an already well-known company like Necromancer or Frog God).
But if Steve Jackson thinks it's the right thing to do ... you don't argue with the OGRE.
I just got a phone call from Bill that in the first 10 minutes after launch we got a $3,000 backer. I haven't even finished this blog post yet. Okay, now I'm done. I'll blog more about it soon, I'm sure. I have to go see if he's yanking my chain.
Edit: nope, that was true. I think we broke $6K in the first hour, or really close to it.